DIGITAL MARKETING FOR CONSUMER BRANDS
Engage one-to-one, to many, to millions with a customer-centric consumer brand strategy that breaks through the noise with data-driven, impactful digital campaigns that connect with customers in meaningful ways.
IS YOUR CONSUMER BRAND STANDING OUT IN A CROWDED, ALWAYS-ON MARKET?
Consumer brands today face constant pressure to maintain relevance, build authentic relationships, and drive conversions across a growing number of channels. With rising customer expectations and increasing digital competition, simply being online isn’t enough. Brands are expected to be entertaining, empathetic, consistent, and available 24/7.
And while social media holds incredible potential, many brands struggle to unify their message, empower their teams to respond effectively, and turn followers into customers.
THE BIGGEST CHALLENGES CONSUMER BRAND MARKETING MANAGERS FACE TODAY… AND WHAT OUR DIGITAL EXPERTISE CAN CREATE:
CHALLENGES
OUR SOLUTIONS
Oversaturated Market
Thumb Stopping Creative Content: Cut through the noise with personalised, attention-grabbing campaigns that speak directly to your audience.
Declining Engagement Rates
Interactive Campaigns: Boost engagement with polls, quizzes, and other interactive tools that encourage participation.
Inconsistency Across Channels
Unify Brand Voice: Align brand tone, visuals, and messaging with a succinct brand strategy that feels consistent across all online touchpoints.
Difficult ROI Tracking
Data-Driven Campaigns: Run paid ads and track your campaign success in real-time with business-driven objectives, measurable results, and actionable insights to maximise ROI.
Brand Loyalty
Customer-Centric Strategies: Build trust and loyalty by creating customer-first content that resonates deeply and keeps them coming back.
Staying Current
Objective Driven Strategy: Streamline social media activities by focusing on business objectives and sustained success over gimmicks and trends.
Consumer marketing is competitive, but it’s also rich with opportunity when you have the right strategy.
At Social Media 101 we help you develop a digital marketing approach that not only cuts through the clutter but also builds meaningful customer relationships and drives real results. With over a decade of experience as a digital consulting agency, we help consumer brands navigate these challenges with agile, data-driven marketing strategies that deliver real business impact. From content creation to community management and paid media, we help you create digital experiences that drive brand love, loyalty, and long-term growth.
INTERESTED TO LEARN HOW YOUR CONSUMER BRAND’S MARKETING STRATEGY IS KEEPING UP WITH TODAY’S FAST-PACED DIGITAL LANDSCAPE?
We offer a free 40-minute Customer Service Check via Zoom designed to support consumer brand marketers with an objective review of their digital assets.
BOOK A CUSTOMER SERVICE CHECK WITH US
THE BIGGEST CHALLENGES CONSUMER BRAND MARKETING MANAGERS FACE TODAY… AND WHAT OUR DIGITAL EXPERTISE CAN CREATE:
CHALLENGES &
OUR SOLUTIONS
Oversaturated Market
Thumb Stopping Creative Content: Cut through the noise with personalised, attention-grabbing campaigns that speak directly to your audience.
Declining Engagement Rates
Interactive Campaigns: Boost engagement with polls, quizzes, and other interactive tools that encourage participation.
Inconsistency Across Channels
Unify Brand Voice: Align brand tone, visuals, and messaging with a succinct brand strategy that feels consistent across all online touchpoints.
Difficult ROI Tracking
Data-Driven Campaigns: Run paid ads and track your campaign success in real-time with business-driven objectives, measurable results, and actionable insights to maximise ROI.
Brand Loyalty
Customer-Centric Strategies: Build trust and loyalty by creating customer-first content that resonates deeply and keeps them coming back.
Staying Current
Objective Driven Strategy: Streamline social media activities by focusing on business objectives and sustained success over gimmicks and trends.
Consumer marketing is competitive, but it’s also rich with opportunity when you have the right strategy.
At Social Media 101 we help you develop a digital marketing approach that not only cuts through the clutter but also builds meaningful customer relationships and drives real results. With over a decade of experience as a digital consulting agency, we help consumer brands navigate these challenges with agile, data-driven marketing strategies that deliver real business impact. From content creation to community management and paid media, we help you create digital experiences that drive brand love, loyalty, and long-term growth.
INTERESTED TO LEARN HOW YOUR CONSUMER BRAND’S MARKETING STRATEGY IS KEEPING UP WITH TODAY’S FAST-PACED DIGITAL LANDSCAPE?
We offer a free 40-minute Customer Service Check via Zoom designed to support consumer brand marketers with an objective review of their digital assets.
BOOK A CUSTOMER SERVICE CHECK WITH US
CONSUMER BRANDS WE WORK WITH
We get itÂ
Social media feels like an endless stream of content creation and customer complaints
With an established brand you most likely already have robust social media strategies and digital assets in place. You’re producing endless content, juggling feedback, handling DMs, launching campaigns, all while trying to maintain a polished, consistent brand presence.
How consistent is your brand voice across social, support, and paid media?
Are your community managers equipped to reply confidently and professionally?
How well are you tracking the ROI of your social campaigns?
Is your content connecting emotionally or just filling your calendar?
Are you responding fast enough to turn negative feedback into brand loyalty?
Consumers are more tuned-in, sensitive to tone, and empowered than ever.Â
Your frontline engagement needs to reflect your brand values, voice, and purpose in real-time.
That’s why we’ve created a free, downloadable Response Matrix Template to help you:
Prepare for tricky consumer responses
 Train internal teams or agency partners
Maintain brand consistency
DOWNLOAD FREE
RESPONSE MATRIX
WITH OUR DATA-DRIVEN, INDUSTRY SPECIFIC DIGITAL STRATEGIES YOU CAN:
Strengthen Brand Perception
Through strategic content and consistent voice, build a brand customers trust and return to.
Increase Engagement
Drive deeper interaction with meaningful content and responsive community management.
Empower Your Team
Give your community managers tools, templates, and clarity to manage any situation.
Maximise Ad Spend
Use insights and audience data to create high-converting paid campaigns.
Measure What Matters
Get instant visibility on what’s working and adapt in real-time.
Want to partner with a team that understands the nuances of building and maintaining a strong digital consumer brand? Whether you’re just starting or scaling, we’re here to help.
REQUEST A CALL BACK
WITH OUR DATA-DRIVEN, INDUSTRY SPECIFIC DIGITAL STRATEGIES, YOU CAN:
Strengthen Brand Perception
Through strategic content and consistent voice, build a brand customers trust and return to.
Increase Engagement
Drive deeper interaction with meaningful content and responsive community management.
Empower Your Team
Give your community managers tools, templates, and clarity to manage any situation.
Maximise Ad Spend
Use insights and audience data to create high-converting paid campaigns.
Measure What Matters
Get instant visibility on what’s working and adapt in real-time.
Want to partner with a team that understands the nuances of building and maintaining a strong digital consumer brand? Whether you’re just starting or scaling, we’re here to help.
REQUEST A CALL BACK
WHAT STEPS CAN YOU TAKE RIGHT NOW FOR QUICK WINS?
Struggling to maintain consistent, on-brand replies?
Download Your Free Response Matrix Template to ensure your community managers are equipped to respond quickly, consistently, and on-brand across all platforms. This editable response matrix includes pre-prepared tone-aligned responses to common consumer scenarios and is designed to elevate the quality of your frontline brand interactions.
Curious how your consumer brand stacks up online?
Book a Free Customer Service Check with Brent Janse van Vuuren, our Managing Director. During this 40-minute Zoom consult we’ll assess your social media replies, flag consistency gaps, and provide actionable recommendations to help you upskill your team and align your brand voice.
PROVEN SUCCESS WITH CONSUMER BRANDS
Our data-driven strategies have led to significant successes for global consumer brands.
10% category growth for a leading personal care brand.
21-minute average inquiry resolution time during high volume, peak season for an airline.
10% above annual revenue target for a leading female health brand.
LET’S ELEVATE YOUR BRAND’S DIGITAL MARKETING STRATEGY
Ready to take the next step? Whether you need a full-scale digital marketing strategy or just a refresh of your current approach, Social Media 101 has the tools, experience, and insights to help your consumer brand thrive.
Download Your Free Response Matrix Template
Book a 40-Minute Customer Service Check
Request a Call Back
We’re ready to help you unlock new growth opportunities with creative, data-driven solutions designed to make a lasting impact.
WHO WE ARE
Social Media 101 is a digital marketing agency with over a decade of experience supporting some of the world’s most loved consumer brands. Since 2014, we’ve helped consumer-facing businesses build lasting connections, improve engagement, and grow brand equity through data-driven strategies and creative content.
Digital Strategy:
Content Creation:
Paid Advertising:
Community Management:
Data & Analytics:
Our process is collaborative, transparent, and focused on ROI. We work alongside your internal team or agency partners to bring consistency, creativity, and performance to every customer touchpoint.
With the right strategy, consumer brands can stand out, build communities, and drive real results. Social Media 101 is here to make that happen.
WE SUPPORT CONSUMER BRANDS WITH:
Product Promotion & Launches
Influencer Marketing
Risk Mitigation
E-commerce Integration
Customer Engagement & Retention
Interested in partnering with an agency specialising in manufacturing and industry?
Whether you have questions, want to interview us as an agency, or are ready for a discovery call, we’re here to help.
REQUEST A CALL BACK