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NAVIGATING PHARMA SOCIAL MEDIA: STRATEGIES FOR MITIGATING DIGITAL RISKS
The pharmaceutical sector, in its pursuit to connect with broader audiences, has increasingly embraced digital marketing, especially social media platforms. However, this digital shift doesn't come without challenges. The world of social media, with its real-time...
USING THE POWER OF DATA IN PHARMACEUTICAL MARKETING
In an era marked by rapid technological advancements, the pharmaceutical industry is no stranger to the transformative power of data. The sheer volume of information available offers an unprecedented opportunity for pharma marketers to refine their strategies,...
PHARMACEUTICAL BRANDS: HARNESSING THE POWER OF AWARENESS DAYS
Awareness days, from World Health Day to specific disease-focused events like World Diabetes Day, offer a unique opportunity for pharma brands to not only boost their visibility but also to foster genuine, impactful connections with a vast array of audiences. So, how...