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DIGITAL STRATEGIES, TRENDS & TACTICS
Latest Articles
BUILDING BRANDED SOCIAL MEDIA CHANNELS IN HEALTHCARE
In the evolving landscape of healthcare marketing, the transition from traditional PR channels to the strategic use of social media represents a pivotal shift. Healthcare brands are increasingly focusing on creating their own branded channels on existing social media...
PHARMA SOCIAL MEDIA: MITIGATING DIGITAL RISKS WITH EFFECTIVE STRATEGIES
The pharmaceutical sector, in its pursuit to connect with broader audiences, has increasingly embraced digital marketing, especially social media platforms. However, this digital shift doesn't come without challenges. The world of social media, with its real-time...
USING THE POWER OF DATA IN PHARMACEUTICAL MARKETING
In an era marked by rapid technological advancements, the pharmaceutical industry is no stranger to the transformative power of data. The sheer volume of information available offers an unprecedented opportunity for pharma marketers to refine their strategies,...