MAKING SOCIAL MEDIA WORK FOR HEALTHCARE AND PHARMA BRANDS

by Brent Janse van Vuuren | May 20, 2024 | Healthcare Marketing, Spotlight

Social media is a powerful tool for healthcare brands to drive business objectives, connect with their ideal audiences, increase brand awareness, and educate patients and healthcare professionals. However, the pharmaceutical industry faces unique challenges when it...

THREADS: UNLOCKING THE SECRETS BEHIND ITS EXPLOSIVE GROWTH

by Brent Janse van Vuuren | Jul 14, 2023 | Digital Strategy

Threads’ explosive growth dethrones ChatGPT from its position as the fastest-growing app with over 100 000 million registered users in only 5 days. However, it’s crucial to consider the differing circumstances when comparing Threads user accusation to other social...

COMMON MISTAKES BRANDS MAKE ON SOCIAL MEDIA

by Brent Janse van Vuuren | May 10, 2020 | Community Management, Content Creation, Data and Analytics, Digital Strategy

Running a successful social media campaign can be tricky. Below we have highlighted the most common mistakes that brands make on social media and how to avoid them. INCONSISTENT POSTING When it comes to social media marketing, consistency is key. Similar to...

Social media can’t drive sales. [FALSE]

by Sabrina Andreucci | Oct 29, 2019 | Digital Strategy

Effectively the fundamental function of any advertising, be it on social media or other mediums, is to drive brand awareness. By virtue of people being aware of the brand, it is more likely that sales will happen. It’s like having the best product in the world, but if...

My client isn’t on social media. [FALSE]

by Sabrina Andreucci | Oct 7, 2019 | Content Creation, Data and Analytics

There is a fair chance that that statement is true and that your client isn’t on social media. We agree, social media isn’t always the silver bullet and is not in every case the answer to all marketing woes. We also understand that there is a good portion of the...