THREADS: UNLOCKING THE SECRETS BEHIND ITS EXPLOSIVE GROWTH
Meta’s new digital platform Threads reach 100 000 million users in its first week after launch. How did the platform grow so quickly?
MAKING SOCIAL MEDIA WORK FOR HEALTHCARE AND PHARMA BRANDS
With the right strategy, social media can be a powerful tool for healthcare brands to drive business value and achieve their goals in a compliant manner.
META INTRODUCES A NEW PAID VERIFICATION SUBSCRIPTION SERVICE
The benefits it provides could be particularly useful for businesses looking to build trust with their audience on social media.
WHAT ARE THE TRENDS IN SOUTH AFRICA’S SOCIAL MEDIA LANDSCAPE?
Over the past year and half a shift has been felt in the behaviour of social media users. This shift has had a significant impact in the way that brands and businesses interact with their audiences on social media. Ornico Group hosted a virtual panel discussion on...
7 SOCIAL MEDIA WINS EVERY BUSINESS SHOULD FOLLOW
Over the years, businesses have enhanced their digital footprints tremendously. Social media is undoubtedly one of the best vehicles that brands can use to drive their business objectives and achieve their goals. With that being said, not all businesses achieve...
7 SOCIAL MEDIA SINS EVERY BUSINESS SHOULD AVOID
Social media has increasingly become a powerful tool that businesses in various industries have tapped into as means to drive their business objectives. With that said, some businesses are unaware of the social media sins that they are inadvertently committing that...
COMMON MISTAKES BRANDS MAKE ON SOCIAL MEDIA
Running a successful social media campaign can be tricky. Below we have highlighted the most common mistakes that brands make on social media and how to avoid them.
Post a lot of social media content for business success. [FALSE]
We get this too often, a new client brief asking for 3 posts per day per platform and generally the brief is asking for at least three platforms. We hear you, social media is about being social, it about engaging, it’s fast paced. Live fast die young – with reference...
Social media can’t drive sales. [FALSE]
Effectively the fundamental function of any advertising, be it on social media or other mediums, is to drive brand awareness. By virtue of people being aware of the brand, it is more likely that sales will happen. It’s like having the best product in the world, but if...