Social Media News - Social Media 101

Tips, tricks and trends

Tips, tricks and trends

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How Social Media Supports Your Entire Sales Cycle

How Social Media Supports Your Entire Sales Cycle

What is the function of social media when it comes to business? If you answered, “it’s an advertising platform”, you are right….. and wrong. While one key role is marketing, social media is actually equipped to underpin the complete customer journey. In this article,...

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How Agile Is Your Marketing Strategy?

How Agile Is Your Marketing Strategy?

  How agile is your marketing strategy? Hmmm, putting you on the spot with this one, are we?   If this is a question you have never asked yourself before, you are not alone. The term “agility” is not generally at the top of the agenda when marketing teams...

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How to use LinkedIn Effectively

How to use LinkedIn Effectively

LinkedIn: The Good, The Bad and The Ugly LinkedIn is a social network specifically tailored for business professionals. It is a brilliant platform to use for networking within your industry, enabling you to connect directly with decision-makers and allowing you to...

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Disruptive Marketing is Dead

Disruptive Marketing is Dead

What is Disruptive Marketing?   Disruptive marketing refers to communication that is considered intrusive by the recipient. These are generally outbound mass marketing messages, usually with a hard-sell approach. Traditional forms of interruptive promotional...

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