Social Media News - Social Media 101

Tips, tricks and trends

Tips, tricks and trends

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Social Media Rules of Engagement [Business Guide]

Social Media Rules of Engagement [Business Guide]

Forget rules of engagement, when it comes to social media, the rule IS engagement. In fact, engagement is a huge driving force behind most social media activities including business pages. It is often used to measure the success of a post or campaign, as well as gauge...

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The Power of Customer Influence

The Power of Customer Influence

Online influence can take many forms, the most well-known being Celebrity Influencers, Employee Advocacy and Micro-Influencers (click here for more on influencers). In this article, though, we are going to look at one form of influence that is not talked about as...

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Social & Digital Media Trends 2019

Social & Digital Media Trends 2019

As we kick off 2019, the energy and anticipation of what lies ahead in the social and digital media spheres is palpable. This includes both tech advancements and changes in the way that businesses incorporate these media functions into their operations. These are some...

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Customer Service Versus Customer Experience

Customer Service Versus Customer Experience

Customer Service Versus Customer Experience: The term “Customer Experience” or CX is often mentioned in business – more so over the last couple of years. But what exactly does it mean? Is it just another way to describe customer service or is it something else...

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Social Media as an investment

Social Media as an investment

This title may seem unsettling to some since social media is generally seen as an intangible online marketing platform for businesses. Either that or many idle hours spent by employees. The sheer fact that these platforms exist online makes it intangible and...

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A-Z of Social Media: A Glossary of Key Terms

A-Z of Social Media: A Glossary of Key Terms

With the ever-increasing use of social media, comes an ever-growing list of social media related words and phrases. In fact, the sheer volume of these use-specific words is enough to warrant the compilation of an entire dictionary dedicated to this field! Such a...

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LinkedIn in the South African environment

LinkedIn in the South African environment

Bobby Darnell, business development consultant said: “Active participation on LinkedIn is the best way to say, 'Look at me!' without saying 'Look at me!” During the LinkedIn Indaba, held earlier this year, we learned just how much of an impact LinkedIn has on the on...

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