Social Media News - Social Media 101

Tips, tricks and trends

Tips, tricks and trends

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LinkedIn in the South African environment

LinkedIn in the South African environment

Bobby Darnell, business development consultant said: “Active participation on LinkedIn is the best way to say, 'Look at me!' without saying 'Look at me!” During the LinkedIn Indaba, held earlier this year, we learned just how much of an impact LinkedIn has on the on...

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How Agile Is Your Marketing Strategy?

How Agile Is Your Marketing Strategy?

  How agile is your marketing strategy? Hmmm, putting you on the spot with this one, are we?   If this is a question you have never asked yourself before, you are not alone. The term “agility” is not generally at the top of the agenda when marketing teams sit down to...

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How to use LinkedIn Effectively

How to use LinkedIn Effectively

LinkedIn: The Good, The Bad and The Ugly LinkedIn is a social network specifically tailored for business professionals. It is a brilliant platform to use for networking within your industry, enabling you to connect directly with decision-makers and allowing you to...

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Disruptive Marketing is Dead

Disruptive Marketing is Dead

What is Disruptive Marketing?   Disruptive marketing refers to communication that is considered intrusive by the recipient. These are generally outbound mass marketing messages, usually with a hard-sell approach. Traditional forms of interruptive promotional...

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