BUILDING BRANDED SOCIAL MEDIA CHANNELS IN HEALTHCARE
In the evolving landscape of healthcare marketing, the transition from traditional PR channels to the strategic use of social media represents a pivotal shift. Healthcare brands are increasingly focusing on creating their own branded channels on existing social media...
PHARMA SOCIAL MEDIA: MITIGATING DIGITAL RISKS WITH EFFECTIVE STRATEGIES
The pharmaceutical sector, in its pursuit to connect with broader audiences, has increasingly embraced digital marketing, especially social media platforms. However, this digital shift doesn't come without challenges. The world of social media, with its real-time...
USING THE POWER OF DATA IN PHARMACEUTICAL MARKETING
In an era marked by rapid technological advancements, the pharmaceutical industry is no stranger to the transformative power of data. The sheer volume of information available offers an unprecedented opportunity for pharma marketers to refine their strategies,...
PHARMA BRANDS: MAXIMIZING ROI THROUGH PRECISION IN PAID MEDIA STRATEGIES
Pharmaceutical brands, like many other sectors, are realising the immense potential that lies in paid media campaigns. Yet, the world of pharma is brimming with nuances, from regulatory constraints to audience sensitivities. How can pharma brands ensure they’re...
HARNESSING THE POWER OF AWARENESS DAYS
Awareness days, from World Health Day to specific disease-focused events like World Diabetes Day, offer a unique opportunity for pharma brands to not only boost their visibility but also to foster genuine, impactful connections with a vast array of audiences. So, how...
GUIDE FOR PHARMACEUTICAL BRANDS DIGITAL STRATEGY
How can pharma brands ensure their digital strategies resonate, engage, and convert? Let us guide you through crafting a digital strategy that speaks directly to your business objectives.
ADVERSE EVENT MANAGEMENT: GUIDE FOR PHARMA MANAGERS
Meta’s new digital platform Threads reach 100 000 million users in its first week after launch. How did the platform grow so quickly?
MAKING SOCIAL MEDIA WORK FOR HEALTHCARE AND PHARMA BRANDS
With the right strategy, social media can be a powerful tool for healthcare brands to drive business value and achieve their goals in a compliant manner.
TOP 10 SOCIAL MEDIA TRENDS FOR 2024
Social media remains a dynamic force in digital marketing, continuously evolving to offer new avenues for brands to engage with their audiences. As we celebrate the 10th anniversary of Social Media 101, we spotlight the top 10 social media trends of 2024. This...
