CELEBRATING 20 YEARS OF FACEBOOK: THE EVOLUTION OF SOCIAL MEDIA IN ADVERTISING
As Facebook marks its 20th anniversary, we take a moment to appreciate its profound impact on the world, particularly in the realm of advertising and marketing. From a college dorm project to a global phenomenon, Facebook's journey reflects the evolution of digital...
PHARMA SOCIAL MEDIA: MITIGATING DIGITAL RISKS WITH EFFECTIVE STRATEGIES
The pharmaceutical sector, in its pursuit to connect with broader audiences, has increasingly embraced digital marketing, especially social media platforms. However, this digital shift doesn't come without challenges. The world of social media, with its real-time...
USING THE POWER OF DATA IN PHARMACEUTICAL MARKETING
In an era marked by rapid technological advancements, the pharmaceutical industry is no stranger to the transformative power of data. The sheer volume of information available offers an unprecedented opportunity for pharma marketers to refine their strategies,...
HARNESSING THE POWER OF AWARENESS DAYS
Awareness days, from World Health Day to specific disease-focused events like World Diabetes Day, offer a unique opportunity for pharma brands to not only boost their visibility but also to foster genuine, impactful connections with a vast array of audiences. So, how...
PHARMA BRANDS: MAXIMIZING ROI THROUGH PRECISION IN PAID MEDIA STRATEGIES
Pharmaceutical brands, like many other sectors, are realising the immense potential that lies in paid media campaigns. Yet, the world of pharma is brimming with nuances, from regulatory constraints to audience sensitivities. How can pharma brands ensure they’re...
GUIDE FOR PHARMACEUTICAL BRANDS DIGITAL STRATEGY
How can pharma brands ensure their digital strategies resonate, engage, and convert? Let us guide you through crafting a digital strategy that speaks directly to your business objectives.
COMMUNITY MANAGEMENT: COMMON MISTAKES TO AVOID
Community Managers serve as the face of your brand, they liaise between a brand and its audience.
ADVERSE EVENT MANAGEMENT: GUIDE FOR PHARMA MANAGERS
Meta’s new digital platform Threads reach 100 000 million users in its first week after launch. How did the platform grow so quickly?
THREADS: UNLOCKING THE SECRETS BEHIND ITS EXPLOSIVE GROWTH
Meta’s new digital platform Threads reach 100 000 million users in its first week after launch. How did the platform grow so quickly?