DIGITAL MARKETING: BRIDGING THE GAP

BETWEEN PHARMA, HCPs AND CONSUMERS

DIGITAL MARKETING: BRIDGING THE GAP BETWEEN PHARMA, HCPs AND CONSUMERS

To start you off, we have created this easy-to understand online masterclass showing you How To Use Digital Marketing To Close The Communication Gap Between Pharmaceuticals, HCPs, and Consumers.

THIS MASTERCLASS GOES DEEP INTO THE DIGITAL RELATIONSHIP BETWEEN HEALTHCARE BRANDS AND THEIR STAKEHOLDERS, INCLUDING TOPICS LIKE:

Current digital landscape and how digital can close the communication gaps between healthcare brands, HCPs, and consumers.

Communication challenges experienced in the pharmaceutical industry, and how to overcome these.

Digital expectations for HCPs, stakeholders, and consumers.

What digital touchpoints are available and how these can seamlessly be included to enhance your current strategy.

How to track and measure tangible ROI on digital campaigns.

Pharmacovigilance and risk management.

Where there may be data risks in your current digital strategy.

Targeting and speaking to your ideal consumer, while staying compliant – even for scheduled products.

THIS MASTERCLASS GOES DEEP INTO THE DIGITAL RELATIONSHIP BETWEEN HEALTHCARE BRANDS AND THEIR STAKEHOLDERS, INCLUDING TOPICS LIKE:

Current digital landscape and how digital can close the communication gaps between healthcare brands, HCPs, and consumers.

Communication challenges experienced in the pharmaceutical industry, and how to overcome these.

Digital expectations for HCPs, stakeholders, and consumers.

What digital touchpoints are available and how these can seamlessly be included to enhance your current strategy.

How to track and measure tangible ROI on digital campaigns.

Pharmacovigilance and risk management.

Where there may be data risks in your current digital strategy.

Targeting and speaking to your ideal consumer, while staying compliant – even for scheduled products.

What if there were a way for pharmaceutical brand managers and marketers to use digital and social media to match-make your scheduled or OTC products with patients, engage HCPs in ways that suit them, communicate to healthcare stakeholders at scale, all while maintaining budget restraints, and staying on target.

Sounds like snake oil, or a magic pill right?

What if there were a way for pharmaceutical brand managers and marketers to use digital and social media to match-make your scheduled or OTC products with patients, engage HCPs in ways that suit them, communicate to healthcare stakeholders at scale, all while maintaining budget restraints, and staying on target.

Sounds like snake oil, or a magic pill right?

Maybe it’s just that these solutions are available to you, and up until now digital marketing and social media had proven to be risky, with very little return, and not as impactful as other marketing tactics.

Before the risk/reward and even return on investment from digital and social media strategies may have not been worth the effort. The challenge (and risk) now is that not being on social media is creating a larger gap between you as a pharmaceutical brand and your consumers, patients, HCPs, and healthcare industry stakeholders.

Maybe it’s just that these solutions are available to you, and up until now digital marketing and social media had proven to be risky, with very little return, and not as impactful as other marketing tactics.

Before the risk/reward and even return on investment from digital and social media strategies may have not been worth the effort. The challenge (and risk) now is that not being on social media is creating a larger gap between you as a pharmaceutical brand and your consumers, patients, HCPs, and healthcare industry stakeholders.

WE CAN’T MISTAKE THE RAPID ADOPTION TOWARDS DIGITAL, WHERE

PEOPLE ARE NOW WANTING TO ENGAGE WITH BRANDS, BUSINESSES,

PARTNERS, AND SERVICE PROVIDERS IN A MORE PERSONABLE,

VALUABLE ONLINE EXPERIENCE, ALL WHILE FROM THE COMFORT OF

THEIR OWN HOME.

And it may not be as difficult as you thought for pharma to adopt online, since 70% of HCPs are digital natives, meaning they grew up with the internet and social media, and now have expectations towards online engagements within all aspects of their lives and career.

While medical advancement exceeds expectations almost every day, so does digital and so for you as a pharmaceutical brand manager, the adoption to digital is more about creating a smooth, safe, and secure transition, ensuring that your data and online assets are secured, pharmacovigilance is maintained, adverse events are reported, content approval and referencing runs smoothly, all while meeting your business objectives and showing return on investment.

WE CAN’T MISTAKE THE RAPID ADOPTION TOWARDS DIGITAL, WHERE PEOPLE ARE NOW WANTING TO ENGAGE WITH BRANDS, BUSINESSES, PARTNERS, AND SERVICE PROVIDERS IN A MORE PERSONABLE, VALUABLE ONLINE EXPERIENCE, ALL WHILE FROM THE COMFORT OF THEIR OWN HOME.

And it may not be as difficult as you thought for pharma to adopt online, since 70% of HCPs are digital natives, meaning they grew up with the internet and social media, and now have expectations towards online engagements within all aspects of their lives and career.

While medical advancement exceeds expectations almost every day, so does digital and so for you as a pharmaceutical brand manager, the adoption to digital is more about creating a smooth, safe, and secure transition, ensuring that your data and online assets are secured, pharmacovigilance is maintained, adverse events are reported, content approval and referencing runs smoothly, all while meeting your business objectives and showing return on investment.