DIGITAL MARKETING
FOR HEALTHCARE AND
PHARMACEUTICAL BRANDS.
DIGITAL MARKETING
FOR HEALTHCARE AND
PHARMACEUTICAL BRANDS.
AS A BRAND MANAGER AND MARKETER
IN THE PHARMACEUTICAL INDUSTRY
YOU MAY BE FINDING IT MORE AND
MORE IMPORTANT TO FOCUS YOUR
EFFORTS ON DIGITAL MARKETING
AND SOCIAL MEDIA.
The challenge is, however, that people have rapidly adapted to an online world where doctor-patient consults happen via video call, medications are delivered through online purchase, and pharmacists are doing more and more phone-in scripts.
As a result of these global adaptations to remote work and online engagement, healthcare providers are becoming more and more averse to face-to-face
meetings with your pharmaceutical sales team.
AS A BRAND MANAGER AND MARKETER IN THE PHARMACEUTICAL INDUSTRY YOU MAY BE FINDING IT MORE AND MORE IMPORTANT TO FOCUS YOUR EFFORTS ON DIGITAL MARKETING AND SOCIAL MEDIA.
The challenge is, however, that people have rapidly adapted to an online world where doctor-patient consults happen via video call, medications are delivered through online purchase, and pharmacists are doing more and more phone-in scripts.
As a result of these global adaptations to remote work and online engagement, healthcare providers are becoming more and more averse to face-to-face
meetings with your pharmaceutical sales team.
PHARMACEUTICAL SALES CHALLENGES
Decreasing Sales Force
Restricted Sales-Rep
Access
Regulatory
Constrains
Declining
Revenue
Increasing
Targets
Budget Cuts
PHARMACEUTICAL SALES CHALLENGES
Decreasing Sales Force
Restricted Sales-Rep Access
Regulatory Constrains
Declining Revenue
Increasing Targets
Budget Cuts
WHAT IF THERE IS A SWEET SPOT
that can match-make your scheduled or OTC product with the patient, engage HCPs in ways that suits them, communicate to healthcare stakeholders at scale, while maintaining budget restraints, and staying on target. Sounds like snake oil, or a magic pill, right?
WHAT IF
THERE IS A
SWEET SPOT
THE ANSWER IS DIGITAL
AND SOCIAL MEDIA, DONE
WITH A STRATEGIC PARTNER.
Perhaps even one who has over 8 years’ experience working within the pharmaceutical and healthcare space.
If you would like to find out a bit more about how we can support you in moving your strategy more digital, why not set up an obligation free meeting with us.
THE ANSWER IS DIGITAL AND SOCIAL MEDIA, DONE WITH A STRATEGIC PARTNER.
Perhaps even one who has over 8 years’ experience working within the pharmaceutical and healthcare space.
If you would like to find out a bit more about how we can support you in moving your strategy more digital, why not set up an obligation free meeting with us.
%
OF HCPS ARE DIGITAL NATIVES, MEANING
THAT THEY GREW UP WITH CELL PHONES,
COMPUTERS, AND SOCIAL MEDIA.
This means that 70% of Healthcare Professionals are already very comfortable with digital and social media, and in most cases have expectations from their healthcare industry partners to engage with them in this way.
While you may already have a doctor learning portal set up and created, a question begs, is this portal valuable, not only for your HCPs but for your pharmaceutical brand and company as well?
%
OF HCPS ARE DIGITAL NATIVES, MEANING THAT THEY GREW UP WITH CELL PHONES, COMPUTERS, AND SOCIAL MEDIA.
This means that 70% of Healthcare Professionals are already very comfortable with digital and social media, and in most cases have expectations from their healthcare industry partners to engage with them in this way.
While you may already have a doctor learning portal set up and created, a question begs, is this portal valuable, not only for your HCPs but for your pharmaceutical brand and company as well?
HOW ARE YOU…
Keeping HCPs engaged?
Personalising their experience with you?
Creating relevant value for your HCPs?
Generating frictionless engagement between you and your HCPs?
HCPs, along with patients and consumers, are expecting more valuable, relevant and personalised digital experiences. This isespecially relevant in today’s economy since the whole globe has turned remote.
Now, more than ever, people are wanting more human experiences and connection, all the while from the comfort of their own home.
HOW ARE YOU…
Keeping HCPs engaged?
Personalising their experience with you?
Creating relevant value for your HCPs?
Generating frictionless engagement between you and your HCPs?
HCPs, along with patients and consumers, are expecting more valuable, relevant and personalised digital experiences. This is especially relevant in today’s economy since the whole globe has turned remote.
Now, more than ever, people are wanting more human experiences and connection, all the while from the comfort of their own home.
Ironically, with all its technological advancements in healthcare, medicine, medical devices, etc. the pharmaceutical industry lags all other major industries (except the public sector) when it comes to digital maturity.
This taken from a recent McKinsey report, also states that the pharmaceutical companies that are already well-adapted to digital, have a great lead compared to their competitors, giving them an even greater leverage and impact within the digital space.
Ironically, with all its technological advancements in healthcare, medicine, medical devices, etc. the pharmaceutical industry lags all other major industries (except the public sector) when it comes to digital maturity.
This taken from a recent McKinsey report, also states that the pharmaceutical companies that are already well-adapted to digital, have a great lead compared to their competitors, giving them an even greater leverage and impact within the digital space.
SINCE THERE ARE ALREADY PHARMACEUTICAL SUCCESS STORIES WITHIN THE DIGITAL SPACE,
THIS CAN ALSO GIVE YOU PEACE OF MIND THAT THERE ARE ALREADY SOLID, SECURE SOLUTIONS
THAT CAN MEET ALL YOUR OBJECTIVES, AND MINIMISE RISK.
PERHAPS YOU WANT TO EXPLORE THIS FURTHER, WHY NOT SET UP A MEETING WITH US?
SINCE THERE ARE ALREADY PHARMACEUTICAL SUCCESS STORIES WITHIN THE DIGITAL SPACE,
THIS CAN ALSO GIVE YOU PEACE OF MIND THAT THERE ARE ALREADY SOLID, SECURE SOLUTIONS
THAT CAN MEET ALL YOUR OBJECTIVES, AND MINIMISE RISK.
PERHAPS YOU WANT TO EXPLORE THIS FURTHER, WHY NOT SET UP A MEETING WITH US?
As mentioned earlier, Social Media 101 is a digital agency, that has been working within the healthcare and pharmaceutical space since the business’ inception in 2014. We have run global campaigns boasting record-breaking results, shown real revenue increase for our clients, and support our clients with pharmacovigilance and risk mitigation.
OUR SERVICE OFFERING
We take on a transparent approach and insist on setting up systems and solutions so that our pharmaceutical clients own their own data (even that which is housed on some social media platforms), we ensure the securing of all online assets, and we support in implementing processes that manage pharmacovigilance and adverse events so that we can best manage and minimise risk.
As mentioned earlier, Social Media 101 is a digital agency, that has been working within the healthcare and pharmaceutical space since the business’ inception in 2014. We have run global campaigns boasting record-breaking results, shown real revenue increase for our clients, and support our clients with pharmacovigilance and risk mitigation.
OUR SERVICE OFFERING
We take on a transparent approach and insist on setting up systems and solutions so that our pharmaceutical clients own their own data (even that which is housed on some social media platforms), we ensure the securing of all online assets, and we support in implementing processes that manage pharmacovigilance and adverse events so that we can best manage and minimise risk.
We are able to maximise the quality of your targeted audience resulting in extending your budgets further than ever before, all the while ensuring the right message, in front of the right person, at the right time.
While we don’t insist on knowing all the contributing factors within the pharmaceutical industry, we are digital marketing and social media experts where for us, it is imperative to take on a collaborative approach with our clients. We do this by ensuring to provide all required digital information, knowledge, and education to create a best suited strategy for your brand.
We believe that the better equipped our clients are in knowing and understanding the digital landscape, the better execution strategies they can implement. It is with this in mind that we are focused on being strategic partners to all of our clients and taking on an objective driven approach in order to provide tangible, measurable results and return on investment.
IF ANY OF THIS HAS PIQUED
YOUR INTEREST, FEEL FREE TO
SET UP A CALL WITH US.
WE WILL GLADLY ANSWER ANY
AND ALL OF YOUR QUESTIONS,
WHILE GETTING A BETTER
UNDERSTANDING OF WHERE
YOUR PAIN POINTS ARE AND
HOW WE CAN SOLVE THEM
FOR YOU.
WE SUPPORT BUSINESSES THROUGH
VALUE DRIVEN DIGITAL SOLUTIONS
We are able to maximise the quality of your targeted audience resulting in extending your budgets further than ever before, all the while ensuring the right message, in front of the right person, at the right time.
While we don’t insist on knowing all the contributing factors within the pharmaceutical industry, we are digital marketing and social media experts where for us, it is imperative to take on a collaborative approach with our clients. We do this by ensuring to provide all required digital information, knowledge, and education to create a best suited strategy for your brand.
We believe that the better equipped our clients are in knowing and understanding the digital landscape, the better execution strategies they can implement. It is with this in mind that we are focused on being strategic partners to all of our clients and taking on an objective driven approach in order to provide tangible, measurable results and return on investment.
