SOCIAL MEDIA AS AN INVESTMENT

by Sabrina Andreucci | Jan 7, 2019 | Community Management, Trends

This title may seem unsettling to some since social media is generally seen as an intangible online marketing platform for businesses. Either that or many idle hours spent by employees. The sheer fact that these platforms exist online makes it intangible and...

WHY SOCIAL MEDIA 101 – WHAT MAKES US A GREAT CONSULTANCY?

by Terena Chetty | Dec 19, 2018 | Employee Advocacy, Trends

The phrase “All social media agencies are not created equal” is not just an accurate statement, but an understatement – given the current state of affairs. This is due to the vast disparity among the many social media service providers in terms of quality level and...

WHAT TO LOOK FOR WHEN CHOOSING A SOCIAL MEDIA AGENCY

by Terena Chetty | Nov 12, 2018 | Trends

Hiring a social media agency remains unchartered territory for many businesses. What factors are important when it comes to finding the right partnership for your business? What separates a good agency from a great one? How do you know what to look for when choosing a...

How to use LinkedIn Effectively

by Sabrina Andreucci | Jul 30, 2018 | Trends

LinkedIn is a social network specifically tailored for business professionals. It is a brilliant platform to use for networking within your industry, enabling you to connect directly with decision-makers and allowing you to bolster your professional brand. In the last...

Disruptive Marketing is Dead

by Terena Chetty | Apr 5, 2018 | Trends

What is Disruptive Marketing?   Disruptive marketing refers to communication that is considered intrusive by the recipient. These are generally outbound mass marketing messages, usually with a hard-sell approach. Traditional forms of interruptive promotional...

SOCIAL MEDIA AS A CUSTOMER SERVICE PLATFORM [BENEFITS]

by Terena Chetty | Mar 20, 2018 | Digital Strategy, Employee Advocacy, Trends

How can you provide killer customer service that attracts and retains clients? While this seems like loaded question dealing with a complex issue, the answer is amazingly simple: Find out what your customers want and give it to them   How, you ask? The solution...