Getting Your Social Media Budget Approved – Tips

by Terena Chetty | Jan 15, 2019 | Community Management, Data and Analytics, Employee Advocacy

At a recent roundtable discussion comprising marketing professionals from a range of industries (including hospitality, music and banking), we investigated the challenges faced regarding social media marketing. We asked marketing professionals what their single...

WHY SOCIAL MEDIA 101 – WHAT MAKES US A GREAT CONSULTANCY?

by Terena Chetty | Dec 19, 2018 | Employee Advocacy, Trends

The phrase “All social media agencies are not created equal” is not just an accurate statement, but an understatement – given the current state of affairs. This is due to the vast disparity among the many social media service providers in terms of quality level and...

How Social Media Supports Your Entire Sales Cycle

by Terena Chetty | Oct 1, 2018 | Community Management, Digital Strategy, Employee Advocacy

What is the function of social media when it comes to business? If you answered, “it’s an advertising platform”, you are right….. and wrong. While one key role is marketing, social media is actually equipped to underpin the complete customer journey. In this article,...

Social Media Employee Amplification – A Concise Guide [With Stats]

by Terena Chetty | Sep 17, 2018 | Employee Advocacy

Social Media Employee Amplification is one of the three main categories of social media advocacy marketing. The other two categories are influencer marketing and customer endorsement. Influencer marketing relates to promotion by traditional brand ambassadors like...

SOCIAL MEDIA AS A CUSTOMER SERVICE PLATFORM [BENEFITS]

by Terena Chetty | Mar 20, 2018 | Digital Strategy, Employee Advocacy, Trends

How can you provide killer customer service that attracts and retains clients? While this seems like loaded question dealing with a complex issue, the answer is amazingly simple: Find out what your customers want and give it to them   How, you ask? The solution...