by Sabrina Andreucci | Mar 24, 2026 | Digital Strategy, Content Creation
Paid media is no longer optional… but it’s also not a magic bullet. Many teams “boost” posts when organic reach drops or when budgets go unused. But without a proper structure, these quick fixes add up to one thing: wasted spend. At Social Media 101, we help brands...
by Brent Janse van Vuuren | Mar 16, 2026 | Content Creation, Digital Strategy
It’s the content marketer’s dilemma: Do we write for the algorithm, or do we write for the audience? The short answer? Yes. If your content is beautifully written but no one sees it, it’s wasted.If your content is optimised but robotic, it’s ignored. In today’s...
by Brent Janse van Vuuren | Mar 11, 2026 | Digital Strategy, Content Creation
If your marketing team is still measuring success by how full the content calendar is, it might be time for a rethink. Most marketing managers we speak to aren’t short on content. They’re short on connection. On clarity. On consistency across platforms. That’s because...
by Busisiwe Msibi | Mar 4, 2026 | Digital Strategy
You’ve got a deadline. A big campaign to roll out. So you sit down, type up a few key messages, add in a call-to-action, list your platforms, and hit send. Brief submitted. Job done. But three weeks later the creative feels flat, results are underwhelming, and no...
by Brent Janse van Vuuren | Feb 27, 2026 | Digital Strategy, Content Creation
There’s a reason we start with strategy, and no, it’s not to tick a box. In a landscape that moves quickly and rewards fast execution, it’s tempting to dive straight into content calendars, paid campaigns, and reporting dashboards. But without a clearly defined...
by Busisiwe Msibi | Oct 17, 2025 | B2B Marketing, Digital Strategy
Many businesses in South Africa dismiss LinkedIn as a serious advertising channel. Some say it’s too expensive. Others think it’s only for recruitment. And for many, the platform just feels too complicated to bother with. Right now LinkedIn is one of the most powerful...
