COMMON MISTAKES BRANDS MAKE ON SOCIAL MEDIA

by Brent Janse van Vuuren | May 10, 2020 | Community Management, Content Creation, Data and Analytics, Digital Strategy

Running a successful social media campaign can be tricky. Below we have highlighted the most common mistakes that brands make on social media and how to avoid them. INCONSISTENT POSTING When it comes to social media marketing, consistency is key. Similar to...

My client isn’t on social media. [FALSE]

by Sabrina Andreucci | Oct 7, 2019 | Content Creation, Data and Analytics

There is a fair chance that that statement is true and that your client isn’t on social media. We agree, social media isn’t always the silver bullet and is not in every case the answer to all marketing woes. We also understand that there is a good portion of the...

The Power of Customer Influence

by Terena Chetty | Feb 26, 2019 | Data and Analytics, Digital Strategy

Online influence can take many forms, the most well-known being Celebrity Influencers, Employee Advocacy and Micro-Influencers (click here for more on influencers). In this article, though, we are going to look at one form of influence that is not talked about as...

Getting Your Social Media Budget Approved – Tips

by Terena Chetty | Jan 15, 2019 | Community Management, Data and Analytics, Employee Advocacy

At a recent roundtable discussion comprising marketing professionals from a range of industries (including hospitality, music and banking), we investigated the challenges faced regarding social media marketing. We asked marketing professionals what their single...

Are you tracking the right social media metrics?

by Terena Chetty | Sep 25, 2018 | Data and Analytics

In the current age of information, statistics reign supreme. Organisations rely heavily on data metrics for almost all business processes, from product development to marketing – and everything between. But what if the social media data that you analyse is the...

Cambridge Analytica Scandal: What is Facebook doing to safeguard user data?

by Terena Chetty | Mar 23, 2018 | Data and Analytics

In an explosive revelation this week, data firm Cambridge Analytica has been accused of using personal information collected from 50 million Facebook users without their consent. It is alleged that the London-based company used the data to sway public sentiment in...