The 5-Point Checklist That Gets Conversions From Campaigns

by Brent Janse van Vuuren | Apr 17, 2026 | Data and Analytics

Most digital campaigns don’t fail because of bad creative or poor targeting. They fall short because they weren’t built with the right questions in mind and no clear way to measure success. At Social Media 101, we help marketing teams pause before they launch, not...

Lots of Numbers, Zero Next Steps: How To Get Out Of The Data Trap.

by Brent Janse van Vuuren | Apr 17, 2026 | Data and Analytics

Most marketing teams are producing reports. Fewer are making decisions from them. And it’s not because marketers don’t care about the data, it’s because the data is often hard to interpret, misaligned with business priorities, or focused on metrics that don’t really...

COMMON MISTAKES BRANDS MAKE ON SOCIAL MEDIA

by Brent Janse van Vuuren | May 10, 2020 | Community Management, Content Creation, Data and Analytics, Digital Strategy

Running a successful social media campaign can be tricky. Below we have highlighted the most common mistakes that brands make on social media and how to avoid them. INCONSISTENT POSTING When it comes to social media marketing, consistency is key. Similar to...

My client isn’t on social media. [FALSE]

by Sabrina Andreucci | Oct 7, 2019 | Content Creation, Data and Analytics

There is a fair chance that that statement is true and that your client isn’t on social media. We agree, social media isn’t always the silver bullet and is not in every case the answer to all marketing woes. We also understand that there is a good portion of the...

The Power of Customer Influence

by Terena Chetty | Feb 26, 2019 | Data and Analytics, Digital Strategy

Online influence can take many forms, the most well-known being Celebrity Influencers, Employee Advocacy and Micro-Influencers (click here for more on influencers). In this article, though, we are going to look at one form of influence that is not talked about as...

Getting Your Social Media Budget Approved – Tips

by Terena Chetty | Jan 15, 2019 | Community Management, Data and Analytics, Employee Advocacy

At a recent roundtable discussion comprising marketing professionals from a range of industries (including hospitality, music and banking), we investigated the challenges faced regarding social media marketing. We asked marketing professionals what their single...