5 Steps To Turn Critical Comments Into Credibility

by Busisiwe Msibi | Apr 16, 2026 | Community Management

You’ve planned the strategy.Written the copy.Approved the creative.Launched the campaign.Now what? The comment section. It’s the most unscripted, public part of your brand and often, the one with the least internal guidance. At Social Media 101, we treat community...

How Good Community Management Can Avoid a Crisis

by Busisiwe Msibi | Apr 13, 2026 | Community Management

Community management isn’t just about answering DMs or deleting spam comments. It’s about building trust, protecting brand integrity, and unlocking real audience insight in real time. In fact, how your brand shows up in the small, unscheduled moments often says more...

COMMUNITY MANAGEMENT: COMMON MISTAKES TO AVOID

by Busisiwe Msibi | Sep 18, 2023 | Community Management, Digital Strategy

Community Managers serve as the face of your brand, they liaise between a brand and its audience. They embody the tone and voice of your brand through digital engagement to build a strong brand presence and trust in online spaces. Think of them as the first line of...

COMMON MISTAKES BRANDS MAKE ON SOCIAL MEDIA

by Brent Janse van Vuuren | May 10, 2020 | Community Management, Content Creation, Data and Analytics, Digital Strategy

Running a successful social media campaign can be tricky. Below we have highlighted the most common mistakes that brands make on social media and how to avoid them. INCONSISTENT POSTING When it comes to social media marketing, consistency is key. Similar to...

SOCIAL MEDIA IS JUST A PLACE FOR PEOPLE TO COMPLAIN. [FALSE]

by Sabrina Andreucci | Sep 17, 2019 | Community Management, Digital Strategy

We will agree with this statement, yes, social media does in fact expose businesses to negative feedback and customer complaints. The challenge is however that these seemingly bad conversations will happen whether the brand is on social media or not. Ideally you want...

HANDLING, AND MORE IMPORTANTLY, AVOIDING A SOCIAL MEDIA CRISIS

by Sabrina Andreucci | Sep 10, 2019 | Community Management, Digital Strategy

Social media has connected the world and has provided a platform for consumers and businesses to engage, publicly and privately on an open platform. This provides great opportunity for all involved, and also great risk. A social media crisis management strategy is...