by Busisiwe Msibi | Oct 17, 2025 | B2B Marketing, Digital Strategy
Many businesses in South Africa dismiss LinkedIn as a serious advertising channel. Some say it’s too expensive. Others think it’s only for recruitment. And for many, the platform just feels too complicated to bother with. Right now LinkedIn is one of the most powerful...
by Brent Janse van Vuuren | Jun 26, 2025 | B2B Marketing, Content Creation, Digital Strategy
If you’re like most professionals, LinkedIn is something you know you should be using more, but between meetings, emails, and deadlines, it keeps falling to the bottom of your list. Here’s the good news: you don’t need to spend hours a day online to get noticed....
![Social Media Rules of Engagement [Business Guide]](https://www.socialmedia101.co.za/wp-content/uploads/2026/02/28-1080x675.png)
by Terena Chetty | Mar 20, 2019 | B2B Marketing, Digital Strategy
Forget rules of engagement, when it comes to social media, the rule IS engagement. In fact, engagement is a huge driving force behind most social media activities including business pages. It is often used to measure the success of a post or campaign, as well as gauge...
by Terena Chetty | Jan 21, 2019 | B2B Marketing, Community Management, Trends
Customer Service Versus Customer Experience: The term “Customer Experience” or CX is often mentioned in business – more so over the last couple of years. But what exactly does it mean? Is it just another way to describe customer service or is it something else...
by Terena Chetty | Sep 10, 2018 | B2B Marketing
The economic climate is tough to navigate in general, but when it comes to businesses with a niche market base, there are even more challenges to face. One major issue is marketing. Most traditional methods are based on advertising to mass audiences, which does not...
by Sabrina Andreucci | Feb 21, 2018 | B2B Marketing
If you read the title of this article, then you know the answer to this (presumably) burning question is yes! The questions that follow however are why and how? Why Would a B2B Business Need to be on Social Media? The short answer is that you, as a B2B company...
