by Brent Janse van Vuuren | Apr 17, 2026 | Data and Analytics
Most digital campaigns don’t fail because of bad creative or poor targeting. They fall short because they weren’t built with the right questions in mind and no clear way to measure success. At Social Media 101, we help marketing teams pause before they launch, not...
by Brent Janse van Vuuren | Apr 17, 2026 | Data and Analytics
Most marketing teams are producing reports. Fewer are making decisions from them. And it’s not because marketers don’t care about the data, it’s because the data is often hard to interpret, misaligned with business priorities, or focused on metrics that don’t really...
by Busisiwe Msibi | Apr 16, 2026 | Community Management
You’ve planned the strategy.Written the copy.Approved the creative.Launched the campaign.Now what? The comment section. It’s the most unscripted, public part of your brand and often, the one with the least internal guidance. At Social Media 101, we treat community...
by Busisiwe Msibi | Apr 13, 2026 | Community Management
Community management isn’t just about answering DMs or deleting spam comments. It’s about building trust, protecting brand integrity, and unlocking real audience insight in real time. In fact, how your brand shows up in the small, unscheduled moments often says more...
by Sabrina Andreucci | Mar 31, 2026 | Data and Analytics|Digital Strategy
Your report says the ad reached 100,000 people, but did you get any leads? It’s one of the biggest disconnects we see in digital campaigns: Mistaking reach for results. And while reach is important, it’s rarely the point. At Social Media 101, we work with teams to...
by Sabrina Andreucci | Mar 24, 2026 | Digital Strategy, Content Creation
Paid media is no longer optional… but it’s also not a magic bullet. Many teams “boost” posts when organic reach drops or when budgets go unused. But without a proper structure, these quick fixes add up to one thing: wasted spend. At Social Media 101, we help brands...
by Brent Janse van Vuuren | Mar 16, 2026 | Content Creation, Digital Strategy
It’s the content marketer’s dilemma: Do we write for the algorithm, or do we write for the audience? The short answer? Yes. If your content is beautifully written but no one sees it, it’s wasted.If your content is optimised but robotic, it’s ignored. In today’s...
by Brent Janse van Vuuren | Mar 11, 2026 | Digital Strategy, Content Creation
If your marketing team is still measuring success by how full the content calendar is, it might be time for a rethink. Most marketing managers we speak to aren’t short on content. They’re short on connection. On clarity. On consistency across platforms. That’s because...
by Busisiwe Msibi | Mar 4, 2026 | Digital Strategy
You’ve got a deadline. A big campaign to roll out. So you sit down, type up a few key messages, add in a call-to-action, list your platforms, and hit send. Brief submitted. Job done. But three weeks later the creative feels flat, results are underwhelming, and no...
by Brent Janse van Vuuren | Feb 27, 2026 | Digital Strategy, Content Creation
There’s a reason we start with strategy, and no, it’s not to tick a box. In a landscape that moves quickly and rewards fast execution, it’s tempting to dive straight into content calendars, paid campaigns, and reporting dashboards. But without a clearly defined...
