![Social Media Rules of Engagement [Business Guide]](https://www.socialmedia101.co.za/wp-content/uploads/2026/02/28-1080x675.png)
by Terena Chetty | Mar 20, 2019 | B2B Marketing, Digital Strategy
Forget rules of engagement, when it comes to social media, the rule IS engagement. In fact, engagement is a huge driving force behind most social media activities including business pages. It is often used to measure the success of a post or campaign, as well as gauge...
by Terena Chetty | Feb 26, 2019 | Data and Analytics, Digital Strategy
Online influence can take many forms, the most well-known being Celebrity Influencers, Employee Advocacy and Micro-Influencers (click here for more on influencers). In this article, though, we are going to look at one form of influence that is not talked about as...
by Terena Chetty | Jan 28, 2019 | Trends
As we kick off 2019, the energy and anticipation of what lies ahead in the social and digital media spheres is palpable. This includes both tech advancements and changes in the way that businesses incorporate these media functions into their operations. These are some...
by Terena Chetty | Jan 21, 2019 | B2B Marketing, Community Management, Trends
Customer Service Versus Customer Experience: The term “Customer Experience” or CX is often mentioned in business – more so over the last couple of years. But what exactly does it mean? Is it just another way to describe customer service or is it something else...
by Terena Chetty | Jan 15, 2019 | Community Management, Data and Analytics, Employee Advocacy
At a recent roundtable discussion comprising marketing professionals from a range of industries (including hospitality, music and banking), we investigated the challenges faced regarding social media marketing. We asked marketing professionals what their single...
