My product / service can’t be sold on social media. [FALSE]

by Sabrina Andreucci | Sep 25, 2019 | Digital Strategy

There are a few select products and services that are seemingly difficult to promote on social media, agreed. These might be B2B type products, highly engineered, technical or intangible while also only appealing to the very niche of industries. Your business might...

SOCIAL MEDIA IS JUST A PLACE FOR PEOPLE TO COMPLAIN. [FALSE]

by Sabrina Andreucci | Sep 17, 2019 | Community Management, Digital Strategy

We will agree with this statement, yes, social media does in fact expose businesses to negative feedback and customer complaints. The challenge is however that these seemingly bad conversations will happen whether the brand is on social media or not. Ideally you want...

HANDLING, AND MORE IMPORTANTLY, AVOIDING A SOCIAL MEDIA CRISIS

by Sabrina Andreucci | Sep 10, 2019 | Community Management, Digital Strategy

Social media has connected the world and has provided a platform for consumers and businesses to engage, publicly and privately on an open platform. This provides great opportunity for all involved, and also great risk. A social media crisis management strategy is...

HANDLING, AND MORE IMPORTANTLY, AVOIDING A SOCIAL MEDIA CRISIS

by Sabrina Andreucci | Feb 19, 2019 | Community Management, Digital Strategy

A social media crisis management strategy is critical for businesses of any nature or scale and should be considered very seriously and with high priority. This strategy will assist your company in navigating a potential social media crisis, providing pre-prepared...

SOCIAL MEDIA AS AN INVESTMENT

by Sabrina Andreucci | Jan 7, 2019 | Community Management, Trends

This title may seem unsettling to some since social media is generally seen as an intangible online marketing platform for businesses. Either that or many idle hours spent by employees. The sheer fact that these platforms exist online makes it intangible and...