4 Fixes Every Brand Needs When Ads Aren’t Converting

by Sabrina Andreucci | Mar 31, 2026 | Data and Analytics|Digital Strategy

Your report says the ad reached 100,000 people, but did you get any leads? It’s one of the biggest disconnects we see in digital campaigns: Mistaking reach for results. And while reach is important, it’s rarely the point. At Social Media 101, we work with teams to...

Why ‘Boosting’ Your Posts Is Burning Budget

by Sabrina Andreucci | Mar 24, 2026 | Digital Strategy, Content Creation

Paid media is no longer optional… but it’s also not a magic bullet. Many teams “boost” posts when organic reach drops or when budgets go unused. But without a proper structure, these quick fixes add up to one thing: wasted spend. At Social Media 101, we help brands...

Post a lot of social media content for business success. [FALSE]

by Sabrina Andreucci | Nov 13, 2019 | Content Creation, Digital Strategy

We get this too often, a new client brief asking for 3 posts per day per platform and generally the brief is asking for at least three platforms. We hear you, social media is about being social, it about engaging, it’s fast paced. Live fast die young – with reference...

Social media can’t drive sales. [FALSE]

by Sabrina Andreucci | Oct 29, 2019 | Digital Strategy

Effectively the fundamental function of any advertising, be it on social media or other mediums, is to drive brand awareness. By virtue of people being aware of the brand, it is more likely that sales will happen. It’s like having the best product in the world, but if...

My client isn’t on social media. [FALSE]

by Sabrina Andreucci | Oct 7, 2019 | Content Creation, Data and Analytics

There is a fair chance that that statement is true and that your client isn’t on social media. We agree, social media isn’t always the silver bullet and is not in every case the answer to all marketing woes. We also understand that there is a good portion of the...