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How Good Community Management Can Avoid a Crisis

How Good Community Management Can Avoid a Crisis

by Busisiwe Msibi | Apr 13, 2026 | Community Management

Community management isn’t just about answering DMs or deleting spam comments. It’s about building trust, protecting brand integrity, and unlocking real audience insight in real time. In fact, how your brand shows up in the small, unscheduled moments often says more...
3 Reasons Your Social Media Campaigns Fail (and How to Fix Them)

3 Reasons Your Social Media Campaigns Fail (and How to Fix Them)

by Busisiwe Msibi | Mar 4, 2026 | Digital Strategy

You’ve got a deadline. A big campaign to roll out. So you sit down, type up a few key messages, add in a call-to-action, list your platforms, and hit send. Brief submitted. Job done. But three weeks later the creative feels flat, results are underwhelming, and no...
Should Your Business Be Advertising on LinkedIn?

Should Your Business Be Advertising on LinkedIn?

by Busisiwe Msibi | Oct 17, 2025 | B2B Marketing, Digital Strategy

Many businesses in South Africa dismiss LinkedIn as a serious advertising channel. Some say it’s too expensive. Others think it’s only for recruitment. And for many, the platform just feels too complicated to bother with. Right now LinkedIn is one of the most powerful...
COMMUNITY MANAGEMENT: COMMON MISTAKES TO AVOID

COMMUNITY MANAGEMENT: COMMON MISTAKES TO AVOID

by Busisiwe Msibi | Sep 18, 2023 | Community Management, Digital Strategy

Community Managers serve as the face of your brand, they liaise between a brand and its audience. They embody the tone and voice of your brand through digital engagement to build a strong brand presence and trust in online spaces. Think of them as the first line of...

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Social Media 101

Social Media 101 is an online digital marketing agency and consultancy offering value driven digital solutions to well-known local and international brands. We specialise in social media and digital marketing strategy, content creation, media buying, community management and data analytics

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