by Brent Janse van Vuuren | Jun 26, 2025 | B2B Marketing, Content Creation, Digital Strategy
If you’re like most professionals, LinkedIn is something you know you should be using more, but between meetings, emails, and deadlines, it keeps falling to the bottom of your list. Here’s the good news: you don’t need to spend hours a day online to get noticed....
by Brent Janse van Vuuren | Sep 4, 2024 | Healthcare Marketing
In the evolving landscape of healthcare marketing, the transition from traditional PR channels to the strategic use of social media represents a pivotal shift. Healthcare brands are increasingly focusing on creating their own branded channels on existing social media...
by Brent Janse van Vuuren | Aug 21, 2024 | Healthcare Marketing, Spotlight
The pharmaceutical sector, in its pursuit to connect with broader audiences, has increasingly embraced digital marketing, especially social media platforms. However, this digital shift doesn’t come without challenges. The world of social media, with its...
by Brent Janse van Vuuren | Aug 7, 2024 | Healthcare Marketing, Spotlight
In an era marked by rapid technological advancements, the pharmaceutical industry is no stranger to the transformative power of data. The sheer volume of information available offers an unprecedented opportunity for pharma marketers to refine their strategies,...
by Brent Janse van Vuuren | Jul 15, 2024 | Healthcare Marketing, Spotlight
Pharmaceutical brands, like many other sectors, are realising the immense potential that lies in paid media campaigns. Yet, the world of pharma is brimming with nuances, from regulatory constraints to audience sensitivities. How can pharma brands ensure they’re...
