by Brent Janse van Vuuren | Mar 16, 2026 | Content Creation, Digital Strategy
It’s the content marketer’s dilemma: Do we write for the algorithm, or do we write for the audience? The short answer? Yes. If your content is beautifully written but no one sees it, it’s wasted.If your content is optimised but robotic, it’s ignored. In today’s...
by Brent Janse van Vuuren | Mar 11, 2026 | Digital Strategy, Content Creation
If your marketing team is still measuring success by how full the content calendar is, it might be time for a rethink. Most marketing managers we speak to aren’t short on content. They’re short on connection. On clarity. On consistency across platforms. That’s because...
by Brent Janse van Vuuren | Feb 27, 2026 | Digital Strategy, Content Creation
There’s a reason we start with strategy, and no, it’s not to tick a box. In a landscape that moves quickly and rewards fast execution, it’s tempting to dive straight into content calendars, paid campaigns, and reporting dashboards. But without a clearly defined...
by Brent Janse van Vuuren | Jun 26, 2025 | B2B Marketing, Content Creation, Digital Strategy
If you’re like most professionals, LinkedIn is something you know you should be using more, but between meetings, emails, and deadlines, it keeps falling to the bottom of your list. Here’s the good news: you don’t need to spend hours a day online to get noticed....
by Brent Janse van Vuuren | Sep 4, 2024 | Healthcare Marketing
In the evolving landscape of healthcare marketing, the transition from traditional PR channels to the strategic use of social media represents a pivotal shift. Healthcare brands are increasingly focusing on creating their own branded channels on existing social media...
