by Brent Janse van Vuuren | Apr 17, 2026 | Data and Analytics
Most digital campaigns don’t fail because of bad creative or poor targeting. They fall short because they weren’t built with the right questions in mind and no clear way to measure success. At Social Media 101, we help marketing teams pause before they launch, not...
by Brent Janse van Vuuren | Apr 17, 2026 | Data and Analytics
Most marketing teams are producing reports. Fewer are making decisions from them. And it’s not because marketers don’t care about the data, it’s because the data is often hard to interpret, misaligned with business priorities, or focused on metrics that don’t really...
by Brent Janse van Vuuren | Mar 16, 2026 | Content Creation, Digital Strategy
It’s the content marketer’s dilemma: Do we write for the algorithm, or do we write for the audience? The short answer? Yes. If your content is beautifully written but no one sees it, it’s wasted.If your content is optimised but robotic, it’s ignored. In today’s...
by Brent Janse van Vuuren | Mar 11, 2026 | Digital Strategy, Content Creation
If your marketing team is still measuring success by how full the content calendar is, it might be time for a rethink. Most marketing managers we speak to aren’t short on content. They’re short on connection. On clarity. On consistency across platforms. That’s because...
by Brent Janse van Vuuren | Feb 27, 2026 | Digital Strategy, Content Creation
There’s a reason we start with strategy, and no, it’s not to tick a box. In a landscape that moves quickly and rewards fast execution, it’s tempting to dive straight into content calendars, paid campaigns, and reporting dashboards. But without a clearly defined...
