THE FACEBOOK™ FORMULA
For coaches, therapists, practitioners & healers
A six week tell-all intensive social media course to get your business from set up to sales with Facebook™.
Over the years we have developed our proven process guiding each of our clients through strategy, content creation, community management, and data and analytics. We have run this same process over and over in multiple industries, with multiple levels of paid promotion, on various platforms, and so this process has been refined to excellence. While we were initially thinking to get everyone set up, we decided to rather give you the formula to implement yourselves. Here is an outline of what we have planned:
WEEK 1: STRATEGY (3 hours)
- The Proven Process
- Learn what this is and how to implement it?
- Paid vs Organic Content
- Understand the differences and what is best for your business?
- Facebook™ Data
- Know how Facebook™ data can be used to your benefit.
- Business Objectives
- Figure out how you can use Facebook™ for more than just marketing.
- The Marketing Funnel
- Understand what this means and how to make it relevant to you.
- Learn the different kinds of audiences you can target and how to find them.
- Identifying Your Target Market
- Figuring out who you should speak to.
WEEK 2: CONTENT CREATION (3 hours)
- Setting up & securing your Facebook™ Business Page
- End with a set up and secured Facebook™ Business Page – no more “my page disappeared” for you!
- The Anatomy of a Post
- Learn all the elements to consider when creating a social media post.
- Creating the Post
- Learn how to write copy, choose images and correctly size a great social media post.
- The Litmus Test
- Learn how to check whether this post will meet your objective or not.
WEEK 3: POSTING & TARGETING (3 hours)
- Recap from day 1 & 2
- Bringing together all the information so that is integrates.
- Fine Tuning your Target Market
- Define who is best for you to target with your Facebook™ Ads
- Loading an Ad from Start to Finish
- A step-by-step on how to post, load and target an Ad on Facebook™
WEEK 4: COMMUNITY MANAGEMENT (2 hours)
- How to Manage Your Community
- Learn all the do’s and don’ts to avoid a “social media crisis”.
- Automating Responses
- Set up an auto response for improved customer service.
WEEK 5: REPORTING (2 hours)
- How to Measure Success
- Where to find, read and understand the data to feedback into your strategy and improve.
WEEK 6: POSTING STRATEGY (2 hours)
- Your First Month on Facebook™
- We provide you with your first 6 posts that you can tailor to your business.
BONUS WEEK: Q&A (2 hours)
- Questions & Answers
- Bring all your burning questions so we can get you on the road to success.